Modern News Editing: Chapter 7

Again, I would like to point out the good points of the book Modern News Editing by Ludwig and Gilmore. First off, the book is a quick read, supplemented by pictures and graphics that illustrated points. Along with those graphics and illustrations, the book also gives ample examples for different topics discussed in each chapter. This helpful and useful technique the writers employed was no different in chapter 7, “Writing Headlines.”

(I supposed I should follow the writing rules and write chapter seven as numbers fewer than ten are written out).

Either way, this chapter was interesting for a variety of reasons. One thing that I found interesting (yet complicated) was the numerical aspect of setting the headlines and picas and points sizes, etc. While it was a different aspect of headline writing to learn about, I am not completely sure I understand it. Okay, I don’t understand it, but I understand its value. (I like writing and English because of its general lack of numbers.)

One quote from the chapter that stuck in my mind was: “If the heads do their most important job – rapid summary – the careful skimmer will get the general drift of events and slow down for a story that may be worth careful reading” (107).

I see this in two ways. One: We are living in a fast paced, mobile society where people want information, and they want it now. People today need to get information quickly and can then make the decision – based on what they read in the headlines – whether or not the story is worth their time. However, this brings us to side number two: How many people in our society will actually take the time to read an article once they have read the headline? If the headline summarizes information, why would the readers think they need to read the article further?

This is where the problem lies because, I believe, that many people may not choose to read the article for more information, or they may not read the article carefully. This relates back to one of Neil Postman’s theories in Amusing Ourselves to Death. In his book, he thought that we, as Americans, knew lots of little bits of information, but were really uneducated on the hearts of the matters. We could tell you what we knew about an issue but it would usually have no depth. I agree with this in that the majority of Americans can regurgitate what they hear on a 30-second radio broadcast or read in a newspaper headline, but they can’t tell you anything in depth about the event or situation. In that respect, we are a very uninformed society that pretends otherwise.

A final aspect of this chapter that I found interesting was that they mentioned a few different times that a specific publication’s style lends to its personality and identity. And often, “a sudden, drastic change in heads may make a reader feel that a familiar friend has moved away” (108). Similarly, Ludwig and Gilmore stated that “readers become accustomed to these appearances and often express alarm when they are changed” (117). I think this all has to do with forming niches and brand loyalty. A reader will come back to a certain publication day after day because of how they do things (i.e. types of stories they cover, variety, aesthetic style, etc). Those are the specific things that draw those readers to that publication; therefore, editors should not change them unless readers express concern or their audience changes. In that way, editors need to know and understand the demographics of their audience and produce what appeals to those persons, while still serving the best interest of their publics by providing them with accurate, needed information.

Those are my thoughts on this chapter. Chapter seven did a very nice job of going over the basics of headline writing with relevant examples and supplemental graphics without getting overly technical with journalistic jargon.

And, the example they used of a clever headline, “Gift Wrap Goes Over the Top”, made me smile. Well done.

Modern News Editing: Chapter 6

Chapter six, in Modern News Editing, is (like chapter five) one of the most valuable I have found in the book. This is because it takes you out of the life of an editor and gives you specific rules and examples to go by when working with stories. This chapter gave lists of words that were mistakenly used as well as lists of grammatical points journalists should review and commonly misspelled words.

Honestly, I love lists! I love lists of facts and information that I can learn and then put to use in some situation in the future. I am positive that all of the random information and tidbits of knowledge that I have in stored in my mind will come in handy one day. And, these types of lists, regarding the English language and writing, fit perfectly with my talents and aspirations. I will definitely be keeping this book to refer back to when I am writing, creatively or journalistically or what not. Also, I can refer back to the list when I will, inevitably, get in word fights with other literary friends. It happens, all in good fun.

So, here are a few of my favorite examples from the lists:

Misused words

Sudden explosion is redundant. Um, yes. When is an explosion not?

Thief. A person who steals without threatening people or breaking into buildings. I did not know this. This is a great piece of information for me to use sometime.

Foreseeable future. Who can see into the future? This one made me giggle.

Alumna, alumnus, alumnae, alumni. One female graduate is an alumna. More than one, alumnae. One male graduate is an alumnus. More than one, alumni, which is also the plural for a group including both men and women. This was VERY helpful. I had no idea there were such distinctions.

Grammatical Points

Farther refers to distance; further refers to thoroughness. “He wanted to check further on the flood damage, so he walked farther onto the bridge.” I NEVER understood this distinction until I read this. Then, it clicked. Finally!

Beside/Besides. Besides means “in addition to,” while beside means “next to.” That clarifies that!

Complement means “to accompany” or “to enhance.” Compliment means “to praise.” I never knew there was a distinction. Now, I do.

Misspelled Words

Guillotine is one of the most commonly misspelled words. Although, I just have to wonder how often it comes in writing for it to be misspelled. Hmmm . . . .

Sizable, lovable. I always want to add an “e” before the “able.”

Necessary. I can never spell this right! I mean I just did, but I had to.

So, there are some of my favorite examples from chapter six. This chapter has been my favorite so far, and I will definitely refer back to it when questions arise.

Modern News Editing: Chapter 5

In Modern News Editing, Chapter 5, “Working with Stories,” is a very valuable one. The other chapters have done a very good job at getting into the mind of the editor and what goes on in most newsrooms across the nation. However, I think those are things that can only be experienced on the job in order for someone to really learn something from them. While there is no doubt that information will prepare us on what to possibly expect in real life, there is a difference between reading it in a book and experiencing it first hand in an actual newsroom with actual assignment, and actual deadlines.

Chapter five, though, goes into more technical aspects of an editor’s job when they work with the stories they write and the ones that they assign. This chapter concisely gave examples of common errors and problems for which editors need to be on the lookout. This ranged from structural errors to pesky grammatical problems, homonyms, and word choice issues. And, honestly, one of my favorite things about this chapter was that it gave examples of actual errors that have either gotten through to the presses or that have been “good catches.”

Giving examples was extremely helpful, because I don’t know how many books list the dos and don’ts of one thing or another, but then do not give examples to show what they mean. That leaves the reader wondering, “Okay. But what do you mean by that? How do I do (or avoid) that?” With this chapter, it explained why something was correct or incorrect and then gave examples to support it and show what has occurred in the field in real life. Also, the examples were amusing and pointed out that even simple mistakes may be funny to readers, but they are embarrassing to the publication when they get through. For example, I would be kind of embarrassed if a story of mine got through with something like “killed to death” in it. I would be embarrassed that I wrote it, and equally embarrassed that it got through.

Another thing that I think was very important in the chapter was that they mentioned how an editor must know their community. This seems so obvious, but it is vitally important to serving the best interest of the readers. By knowing a community, an editor can avoid basic errors that may annoy loyal readers. This enhances the validity and reliability of the publication in the eye of the reader when an editor knows that it is Devonwood Drive instead of Devonwood Street. It also enhances the relationship between reader and publication when readers realize that the editors and staff care about their publication enough to avoid such errors or correct them when they do occur.

In conclusion, I think that chapter five is one that gives a great overview of who editors work with stories. It is definitely one that I will be referring back to as this course continues and as I work with my own and the writing of others. From what I can tell, I think the book is now going to shift into the more technical aspects of an editor’s job. It is going to shift into information that is valuable in a different way than that which came before it.

Modern News Editing: Chapter 4

Some of the information in chapter four, “Editors as Managers,” related back to thoughts I had about a previous chapter in regards to the importance of praise within a news organization.

A section of chapter four expounded upon this idea by discussing the importance of staff evaluations. It talked about how they can be used appropriately to better the work of staff members in a positive way, instead of being that dreaded thing that happens once a year. One really important thing the book said about evaluation is that “it should be a continuing process” (63). I believe this to be true, and I think it emphasizes the main theme of this chapter: An editor must always strive to develop the talents and potential within their staff in order to produce the best quality publication.

In this way, I think it is true that editors should also be considered coaches. They need to know where it is they want their publication to go, and then find out the best ways to motivate their employees so that they can do their best work, which will ultimately head the paper in the desired direction it needs to go.

And, I think that it is important to discuss the direction and goals of the paper with your staff. Reporters, photographers, and artists will feel more motivated if they know they are part of team working for the same goal. Also, they will feel invested in the paper because they know that their thoughts and decisions are valued. According to the book, “the publication then becomes ‘our newspaper’ or ‘our Website,’ not merely ‘the paper’ or ‘the site’” (62). Thirdly, another benefit (I suppose it could be called that) of all staff having an understanding of the goal of the paper (as well as the desired writing style, etc.) is that it can make it easier for staff to decide if this is indeed the right publication for them to be working on. This is because I believe the organization (and its goals, style, etc.) have to mesh well with the works own goals, values, and style in order for them to do the best work.

Along the same lines, I think that any reporter, photographer, artist, or other staff member needs to understand that they will not end up in their desired section or beat over night. They are going to have to prove to their editors that they are capable of handling such tasks by adequately performing what tasks are given to them, even if those stories or assignments are perhaps less than desirable.

Similarly, though, an editor needs to listen to the concerns and thoughts of an employee and recognize when their talent could be better put to use, perhaps covering stories in another section or taking a crack at a beat they have always wanted to try. They also need to consider assigning a different type of story or a different beat to a reporter whose writing may have been slipping lately. This could be just what he or she needed to get out of a rut.

All in all, what this comes down to is that communication is key in any newsroom. Staffers need to know that they can come to their editor with thoughts, ideas, and concerns without fear of being criticized or rebuked. Also, editors need to monitor what is happening in the newsroom to assess what, if any, changes need to made for the betterment of the staff, and in turn, the organization as a whole.

Modern News Editing: Chapter 3

In Modern News Editing, chapter three (“The Editor in the Newsroom”) reinforced some basic ideas I had taken away from other journalism/communication classes. The main concept that this reading reinforced was teamwork.

When working in a newsroom, you basically need to be able to play well with others. If not, then the entire publication could suffer, and that would not be good for anyone. You need to understand that no one could do this job alone and that your job, whatever it may be, is a vital part of the organization.

And a mainstay in maintaining that teamwork and positive morale within the newsroom is the staff or section editors. One thing the chapter brought up multiple times was the importance of positive reinforcement. While it doesn’t have to be anything drastic, just simple things like telling someone that they have written a good headline is important. One example of praising workers came from the San Francisco Bee where they send out newsroom wide emails to reward excellence (48). I think this is a good way to let staffers know about accomplishments happening amongst the employees. It is also very simple, yet effective. I believe whole heartedly that supervisors need to praise their staffers for excellent work. While it shouldn’t be over the top and so frequent that it becomes routine, positive reinforcement can go alone way. I think it is especially important nowadays when people are so bogged down by the economy, personal problems, financial worries, running a home, etc.. A few words of praise could brighten someone’s day and remind them that their work is appreciated and respected.

Another concept that was reinforced in this chapter was considering and covering all facets of a story. You need to look for your angle in a story that will make it the most interesting to readers. You also need to consider all of the different aspects that could be covered a given story, so that you can reach a variety of readers. I think the chapter did a good job of applying it to sports writing. I liked how it talked about how sports editors are starting to broaden the scope of sports on which they are reporting. Instead of just covering the basics like basketball, baseball, and football, they are putting together features on noncompetitive sports as well. This is good because it offers variety and can attract new readers. I also thought it was interesting that sports editors are working to make sure they cover a sport and not promote it. That goes hand in hand with keeping bias out of writing as much as possible and giving readers the information with which they can form their own opinions.

And, I still say that the job I would like to have at a newsroom would be that of a copy editor. With this position, I would get to utilize my writing talents and read a variety of news copy. I think it would be fun and interesting to be “the reader’s eye” for a newspaper. I had never considered that to be a key importance of the copy editor, but I think it is a vital one that I could handle.

Modern News Editing: Chapter 2

After reading Chapter Two (“Deciding What’s News”), I had a bunch of thoughts swirling around in my head that I will now formulate into a coherent presentation. Hold on to your hats (scarves, gloves, and other belongings that may not be entirely secure)! These thoughts encompass two overall points that I took away from the chapter: 1) changing demographics concerning newspaper readership, and 2) shifting views in regards to what news matters to readers.

One area that has newspaper executives worried is demographics. According to the text, “their audiences are getting older, and younger people are not replacing them” (32). Therefore, newspaper executives are faced with the daunting task of appealing to a new generation of readers. To do this, they have to understand the difference between these generations. I think, personally, one of the best things a newspaper (or news organization in general, such as MSNBC or CNN) can do is have a web based component/supplement for their main news source. This is because the generations and demographics that news executives are now trying to reach are the ones that are more mobile than ever. We are always on the go. Specifically, people of my generation can be found juggling many things at once –everything from work, school, and families to hobbies and volunteering. So, we need a news source that we can access instantly for the latest coverage. We may not have time to pick up a newspaper, but we may have time to check the news on our BlackBerry or sneak a peak at CNN.com on our lunch break.

Another reason that I think news organizations would attract new readership with web supplements is that that generation has practically grown up with the Internet and see it is as something that connects them with others in their community, across the nation, and across the world. We are use to the interactivity the Internet offers, and we no longer want to be a passive audience that simple receives the news. We are no longer complacent with linear communication. We are children of mass and web communication where we receive the news, but then expect and want to be able to interact with it, to share our opinions on it, and then send the news further to other in our social circle. Social media sites, like Facebook and MySpace, have been especially helpful in this endeavor.

Similarly, the book talked about how young readers “wanted stories that helped them connect with the world. This involves both increased international coverage and stories about people around the world, to help them relate to a global community” (32). That was not surprising at all because we have used the Internet to foster interconnectedness with people around the world that we never otherwise would have met. Therefore, international news has become more important. Also, I see our changing economic times as possibly leading a shift in what news readers see as important.

There has always been a battle between wants and needs. And that is no different within news organizations. Editors have been at odds about whether their audiences want serious, sold news or whether they simply crave celebrity and entertainment. I was always fast to say that editors need to stop spoon feeding our nation sensationalism. And I do agree that “editors should try to help (readers) see and understand (the) significance” of any news story (29). Nowadays, I believe that people are starting to realize that they need to know and understand what is going on around them, not just locally, but nationally and internationally as well. They are seeing the interconnectedness of things. Our nation stands amidst a historic presidency that has the ability to affect positive change in our uncertain economic times. I think, the American citizens now realize that they, too, have the power to affect change. Therefore, their concerns may shift towards learning about serious news issues rather than dabbling in celebrity gossip. I think Americans see what hiding within in sensationalized, celebrity dribble disguised as news has gotten them, and now they are ready to face the challenges and beauty that this country and world has to offer. (That could be too poetic, but I think my point is clear.)

And, so as not to ramble much longer, I offer one final thought. News organizations are given the challenge of deciding what constitutes news. To do this, they consider things like “timeliness, proximity, conflict, impact, prominence and novelty” (30). And while they do not tell their audiences what to think, they certainly tell them what to think about. That is why as readers we need to be able to trust in our news organizations that they will make the best decisions they can. We also then need to be able to discern bias in the media and be able to acquire our own sources of reliable news media, when ones we are used to fall short. There has to be give and take. And just as there needs to be serious, solid news stories, there should also, always, be room for Snoopy.

Modern News Editing: Chapter 1

In reading the first chapter of Modern News Editing, I was struck with a few different thoughts. One involved the level of committment each news orgnization had to serving the interests and demands of their specific audience as well as the importance of keeping up with the convergence of technology. Secondly, my thoughts focused on the pressures of the newsroom.

News reporting and putting out a newspaper is more than just writing, editing, and compiling stories for print and web distribution. In fact, there is almost an art form (or at least, an awareness) that must go into selecting which stories to cover and which of those stories ends up where within the paper and/or their companion websites. And a major factor in deciding what is "news" depends on how it impacts their readers. With the News-Sentinel from Northern Californa, they selected their stories for the front page based on which ones were most appealing and informative to their readers. In one section, the assistant city editor, Jennifer Bonnett, reminded a reporter to "keep in mind why the new school is important to readers" (7).

In Mercury News's newsroom, they accomodate their readers' needs by acting on trends they find within their readership. Specifically, the track the vistors to their website and found that there is a spike in visitors after the stock market closes (1pm on the West coast). In finding this out, they developed new columns and bits of news for the website to give more news to their web readers. Another way that Mercury News focuses on its readers and giving them what they want came about when the television reporter fought to get the city hall story on the air "because of its importance to taxpayers in the city" (19). I thought it was great how reader impact was such a huge factor (instead of say . . . sensationalism) in deciding the importance of news. And, I thought it was in the best interest of both the paper and readers to really take action when they found something interesting in their website visitor statistics. Another really cool thing I liked about this organization was that some specially tagged stories will automatically post to their website. That is definately using technology to their advantage to save time and reach their audience in a timely manner. YAY!

SFGate.com is an online news source that also uses statistics to its advantage in reading readers. Each day the morning editor checks the each story's statistics to which story was viewed the most. This is crucial to finding out what sorts of stories your audience is interested in. Another thing that is interesting about this publication is that the centerpiece (main story) is flipped throughout the day, so that readers can be informed of breaking or important news as it happens throughout the day. They, the readers, can really use this web publication to stay abreast of what is happening.

Finally, one thing I thought about after reading this chapter is that I would rather be an editor than an actual reporter. While I have no doubt that I could write the stories, I think the situation would be too stressful. I would, however, not mind being a copy editor. I would still be working with the paper and would be a vital part of the team. And, I could get to read a variety of stories, which I am always up for. All in all, I wouldn't mind working with a newspaper in some capacity, just not as a reporter. Copy editing might be more my speed, and more my style.

So, this chapter taught me: Know your audience (and there are cool, statistical ways to do that) and, then in turn, use that knowledge to give them the best quality news possible in the format that best suits them (i.e. print or tv or online).